設(shè)計干貨，2019-2020 設(shè)計趨勢 · 用戶體驗篇

在本文中，我們將分享ISUX設(shè)計趨勢報告的最后一部分“用戶體驗趨勢”。

用戶體驗是產(chǎn)品、人與環(huán)境共同作用下，用戶使用產(chǎn)品的感受。隨著科技不斷進步，新的產(chǎn)品和服務(wù)層出不窮，消費者的行為和心理也在不斷變化。我們從技術(shù)、硬件、環(huán)境和人四個維度，來分析和總結(jié)用戶體驗趨勢，在這個多變的行業(yè)中，大家進行新的設(shè)計和改進設(shè)計時，加以對趨勢的了解，為即將到來的未來做準備。

In this article, we will share the last part of design trends: “the UX design trend”.

User experience is the feelings of users when using products, under the joint action of products, people and the environment. As technologies develop, and new products and services emerge in an endless stream, the behavior and psychology of consumers are constantly changing. We will analyze and summarize the user experience trends from four latitudes: technology, hardware, environment and users. In this changeable industry, we have to understand these trends when we are designing and improving new designs, and preparing for the upcoming future.

為了更好的了解趨勢出現(xiàn)的原因，我們從影響趨勢的客觀條件中歸納了一些信號：

In order to better understand why there are these trends, we have summarized some signals from the objective conditions that influence the trend:

2019年是5G元年

2019 is the first year of 5G

思科最新研究表明，2022年，全球近12%的移動數(shù)據(jù)流量來自5G連接。5G超高速率讓內(nèi)容推薦更加個性化和精準化，萬物互聯(lián)會帶來更多的智能終端和更多細分場景，AR將會有更多應(yīng)用場景。

The latest research from Cisco shows that, nearly 12% of the world's mobile data traffic comes from 5G connections in 2022. The 5G extreme high rate makes the content recommendation more personalized and precise. The Internet of everything will bring more intelligent terminals and more subdivision scenarios, and AR will have more application scenarios.

2019年00后進入20歲

The Post-00s entering 20 years old in 2019

00后的特點更加多樣化，千人千面時代到來。他們喜歡多社交和多互動，內(nèi)容是激發(fā)他們互動的工具，會對自己感興趣的領(lǐng)域投入更多時間和金錢。

Their characteristics are more diverse, and there are a thousand Hamlets in a thousand people's eyes. They like to be more social and interactive, and content is a tool that motivates them to interact and invest more time and money in areas of interest.

人工智能技術(shù)加速落地和擴大應(yīng)用

AI technology accelerates landing and expands applications

近年來，人工智能技術(shù)在移動互聯(lián)網(wǎng)廣泛應(yīng)用，人工智能手機研究報告指出，消費者最常用的AI功能有語音助手、人臉解鎖、智能識圖、智能拍攝和美顏，圍繞語音和視覺的核心應(yīng)用場景技術(shù)將會持續(xù)升級。

In recent years, AI technology has been widely used in mobile internet. The research report of artificial smart phone indicates that the most commonly used AI functions of consumers are voice assistant, face unlocking, intelligent map, smart shooting and beautifying. The core application scenario technology surrounding by voice and vision will continue to be upgraded.

智能手機的差異化

The differentiation of smart phones

全面屏的出現(xiàn)，讓Face ID逐漸取代了Touch ID；各大手機廠商也試圖在產(chǎn)品形態(tài)上創(chuàng)新，推出了折疊屏手機。

The emergence of the full screen, Face ID gradually replaced the Touch ID; major mobile phone manufacturers also tried to innovate in the form of products, launched a folding screen phone.

互聯(lián)網(wǎng)的產(chǎn)品從大眾化轉(zhuǎn)向個性化，越來越多的產(chǎn)品通過定位細分找到了新的機會。設(shè)計從同質(zhì)化的體驗轉(zhuǎn)向追求個性化和創(chuàng)新。設(shè)計師必須了解與自己完全不同的目標人群，進行用戶細分研究，通過良好的用戶體驗留住用戶，提升產(chǎn)品價值。

Internet products have switched from popularization to personalization, and more and more products are finding new chances via targeting segmentation. The design has changed from the experience of homogenization to a pursuit of personalization and innovation. Designers have to understand the target population that is completely different from their own, conduct segmentation user researches, and improve the product values by excellent user experience to retain users.

在大數(shù)據(jù)背景下，個體興趣多樣，隨著機器學習和人工智能的技術(shù)的發(fā)展，產(chǎn)品越來越注重個性化推薦。

In the background of big data, there are multiple individual interests, and with the technical development of machine learning and artificial intelligence, products should focus more on personalized recommendations.

“更懂你”的信息流推送讓用戶不需要從一堆歌單中去尋找你喜歡聽的歌曲，豆瓣的音樂地圖和Google的For you讓你的偏好一目了然。

The "More understand you" information stream does not need users to search for songs they like from a bunch of song lists. Douban music map and Google Map For you to make your preferences clear.

用戶經(jīng)常在不同地方使用手機，場景化生活特征被互聯(lián)網(wǎng)設(shè)備所感知。設(shè)計師需要感知用戶當前場景，理解當前場景的需求來進行精準的應(yīng)景設(shè)計，提升用戶的驚喜感和愉悅感。

Users are often using their phones in different places, and scenarization life characteristics can be perceived by internet devices. Designers need to perceive the current scene of users, and design accurately by understanding the requirements of the current scene, in order to improve the sense of surprise and happiness.

Snapchat能識別聚會拍照的地點，在app里在線預定打車到那個位置。

Snapchat can recognize the locations of where people are photographing in a party, and then they can book a taxi to this place online in the app.

麥當勞個性化推薦技術(shù)，讓餐廳根據(jù)天氣、時間和顧客的點餐記錄來調(diào)整菜單。

McDonald's has a personalized recommendation technology, which can allow the restaurant to adjust the menu according to the weather, time and order records of consumers.

在電影院選座位能感受到座位的真實觀影角度，快到電影院時會推送電影票二維碼。

Users can experience the real viewing angle of the seat when they choose a seat in the cinema. The app will provide the ticket QR code when a user has nearly arrived at the cinema.

AI語音技術(shù)的快速普及，幫助人們改變使用習慣和觀念，用戶越來越多的使用語音交互。據(jù)ComScore的報告稱，預計在2020年，用戶使用搜索功能時，50%會用語音搜索；72%擁有智能語音助手的用戶表示這已成為他們生活的一部分。各大科技公司出了自己的智能音箱，AI智能設(shè)備改變了與界面的交互方式，從GUI到VUI，不依賴觸摸屏的輸入，出現(xiàn)無導航、無按鈕、無菜單界面。就目前而言，國內(nèi)的AI音箱還是比較初級的人工智能，經(jīng)常被用戶病垢為人工智障般的語音系統(tǒng)。

As AI voice technologies rapidly popularize, which helps people change habits and concepts, the users are increasingly using voice interaction. According to the report from ComScore, 50% of all searches will be voice searches in 2020; and 72% of users who have a voice assistant said that this has become part of their lives. Lots of tech-companies show their own smart speaker, and AI devices have changed the interaction with interfaces from GUI to VUI, and it doesn't rely on the touch screen input, and provides the no navigation, no buttons, and no menus interfaces. Currently, domestic AI speakers are still a relatively primitive AI, and are often called by users as an artificial foolish voice system.

隨著人工智能和機器學習的不斷發(fā)展，Google的智能語音助手快速進化，從去年I/O發(fā)布的Continued Conversation（連續(xù)對話），用戶不用每下一個指令都要說一聲‘hi google’，到今年已經(jīng)不需要說喚醒詞，拿起手機就可以讓它幫助你。

去年發(fā)布的Google Duplex，可以打電話給飯店或理發(fā)店等商家，幫你預約，到今年可以幫你租車、回復消息、找照片分享給好友、寫郵件等一系列跨app的任務(wù)。

With the continuous development of artificial intelligence and machine learning, Google's intelligent voice assistant has evolved rapidly. From the Continued Conversation published at last year's I/O, users do not have to say 'Hi Google' for every instruction, and this year, the users do not need to say wakeup words, but just pick up the phone and let it help them.

Released last year, Google Duplex can call a restaurant or a barbershop to make a booking for you. This year, it can help you rent a car, reply to messages, find photos to share with friends, write emails, and do other cross-app tasks.

技術(shù)進步必然帶來效率的提升，AI越來越能全面理解用戶提出的高度個性化需求，語音交互可以像人與人互動一樣自然且同時快速處理跨app的多任務(wù)，降低用戶操作成本，縮短操作鏈路，成為用戶的日常“助手”。

The technological advancement will inevitably lead to efficiency improvement, as AI can more and more completely understand the highly personalized requirements put forward by users, and the voice interaction can be as natural as a human’s, and it can fast process the multi-tasks that are cross-app as well. VUI can reduce user-operating costs and shorten the operation process chains, and it becomes the daily "assistant" of the users.

對用戶來說，語音的使用不僅僅是它的便利性，娛樂性也是重要因素之一。短視頻在聲音交互和語音識別上進行了補位。Snapchat推出聲音濾鏡，不僅能根據(jù)聲音音量做出反應(yīng)，還能識別語音指令，觸發(fā)對應(yīng)的動畫。

For the user, the use of voice is not only its convenience, but entertainment is also one of the important factors. Short videos are complemented in voice interaction and speech recognition. Snapchat introduces a sound filter that not only responds to sound volume, but also recognizes voice commands and then triggers corresponding animations.

Google的Live Caption的語音識別技術(shù)，可將視頻語音內(nèi)容轉(zhuǎn)化成文本字幕顯示在聊天界面，還可識別關(guān)鍵詞，形成文本鏈接，用戶可直接點擊跳轉(zhuǎn)。

Live Caption voice recognition technology from Google converts video voice content into text subtitles and displays them in the conversation interface. It also recognizes keywords and forms text links, and then users can click and jump directly.

聲控游戲和聲音社交不斷興起，語音讓體驗更加多元化。騰訊NEXT新作《疑案追聲》，以聲音表現(xiàn)故事，聽聲音進行推理破案，用聲音來打造沉浸式體驗。

With the constant rise of the voice-controlled game and voice social media, voice makes the interaction more diverse. Tencent NEXT new work "Mystery Chasing" expresses the story with sound, listens to the sound and makes the reasoning and solve the case, and uses the sound to create an immersive experience.

登錄app身份認證從以前五花八門的“用戶名+密碼”的模式優(yōu)化到獲取手機動態(tài)驗證碼，這種身份校驗的方式在使用體驗上談不上好用。驗證碼的收取、輸入都需要用戶花費一定的時間和精力。全面屏手機的出現(xiàn)使Face ID取代了Touch ID，當全屏設(shè)備越來越普及時，越來越多的app將加入面部識別認證，實現(xiàn)更實時更精準的一鍵登錄。

Login app authentication is optimized from the previous "user name + password" mode to get the mobile phone dynamic verification code. Identity verification is not easy to use in the experience. The receiving and inputting of the verification code requires the user to spend a certain amount of time and effort. The appearance of full-screen phones has replaced Touch ID with Face ID. As the full-screen devices become more popular, more and more apps will be added with face recognition authentication, to achieve real-time and a more accurate one-click login.

各大手機廠商為了調(diào)動消費者的換機熱情，從全面屏、升降攝像頭、雙面屏到最近的折疊屏，手機新形態(tài)的出現(xiàn)會帶來不一樣的操作體驗。

In order to mobilize the enthusiasm of consumers, the mobile phone manufacturer has developed it products from the full screen, lifting camera, and double-sided screen to the recent folding screen, and the emergence of new forms of mobile phones will bring a different operating experience.

折疊屏折疊時能讓手機背面成為一個附加的交互空間，方便用戶同時使用兩塊屏幕進行不同app操作，例如打游戲的同時，不用切換退出游戲，直接翻過屏幕處理社交消息。

A foldable screen can make the back of the phone become an additional interactive space, which is convenient for the user, as they can use two screens at the same time for different app operations. For example, a user is playing a game, meanwhile without switching out of the game the user can be directly turning over the screen to process social messages.

折疊屏展開能使空間更大，在小屏中運行的app，會自動調(diào)整大小匹配大的布局，并展示更多的功能。 還可以進行多窗口操作，避免多個應(yīng)用之間來回切換

Foldable screen expansion can make the space bigger, and has an app running in the smaller screen. The screen can automatically adjust the size to match large layout, and show more functions. It can also perform multi-window operations, to avoid switching back and forth frequently between multiple applications.

全屏手機的出現(xiàn)，讓手勢操作取代物理按鍵。折疊屏的出現(xiàn)，雙屏幕的操作會增加更多手勢操作，需要在設(shè)備中模擬人的自然的、習慣的手勢。

The appearance of full-screen phones allows gestures operation to replace physical buttons.With the appearance of a folding-screen, the operation of a dual-screen will have more gesture operations, and it is necessary to simulate the natural, customary gestures of the person in the devices.

AR技術(shù)會隨著5G發(fā)揮更大價值，創(chuàng)造更多的新場景。人們借助AR，能讓原本虛構(gòu)的數(shù)字世界融入到現(xiàn)實的物理世界。2018年Gartner調(diào)查顯示，2020年，約有46%的零售商計劃將AR/VR技術(shù)融入到顧客的購物體驗中。

AR technology will play more of a valuable role with 5G and create more new scenarios. People can integrate the original fictional digital world into the real physical world via AR. According to the Gartner survey in 2018, about 46% of retailers plan to integrate AR/VR technology into their shopping experience in 2020.

Snapchat可以使用相機掃描物理對象，會展示Amazon的購買鏈接，還可以掃描歌曲或者數(shù)學題。

Snapchat can use the camera to scan physical objects, display Amazon's purchase links, and scan songs or math problems.

通過Nike App的“掃一掃”，對雙腳進行全面掃描和評估，會有左右腳長寬顯示，根據(jù)選擇的運動鞋款，會推薦該鞋款最適合的鞋碼。

The "Scan" of the Nike app can fully scan and evaluate feet, and displays the length and width of the left foot and the right foot. According to the selected sports shoes, the most suitable shoe size will be recommended.

AR讓數(shù)字世界的物體更具象。當你搜索到想買的一副畫，可通過AR把畫放入現(xiàn)實場景中，用一種全新的方式看看該物體的大小、顏色和自己家搭不搭。

AR makes objects in the digital world more figurative. The user can put the painting into the real scene through AR when they want to search for a painting and want to buy one. The painting can be set in a real scenario via AR, and the user can check out the size, and color and whether it matches their home style.

Google地圖推出了AR實景導航。屏幕上面部分會展示實景內(nèi)容，底部顯示數(shù)字地圖，屏幕中會有大大的3D引導箭頭引導。AR的交互行為模擬真實世界中的用戶行為，讓用戶能很快明白怎么使用。因此需要通過最簡單的模擬真實環(huán)境的呈現(xiàn)方式，來傳遞核心信息，3D元素的設(shè)計能聚焦視覺引導用戶操作，加上符合物理性的動效，對現(xiàn)實生活中的重力、慣性模擬，使3D元素看上去更真實自然。

Google Maps provides AR real-world navigation. The top area of the screen will show the real scene content, while the bottom shows the digital map, and there is a large 3D arrow to guide the orientation. The interactive behavior of AR simulates user behavior in the real world, allowing users to quickly understand how to use it. Therefore, the core information needs to be transmitted through the simplest simulation of the real environment. The design of 3D elements can focus on visually guiding user operations, and produce physical effects, gravity and inertia simulation in real life, by making the 3D elements look more realistic and natural.

Google首款支持多人AR交互的Just a Line，通過相機拍攝，點擊屏幕進行繪畫，畫出你想表達的畫面。

Google provides the first app, which supports the multi-user AR interaction, "Just a Line", according to shoots through the camera, and then taps the screen to draw, and draws the picture you want to express.

除游戲外，有許多以3D為展示形態(tài)的產(chǎn)品進入了我們的視線，如使用3D Avatar為用戶定制形象的“ZEPETO”、“IMVU”；使用3D的角色作為界面設(shè)計元素的“BOO!”，“ZENLY”在界面卡片使用陀螺儀效果讓卡片擁有立體的效果變化。3D的手法已經(jīng)在產(chǎn)品設(shè)計中的使用的更加頻繁。

In addition to games, there are many products in the 3D display style, such as "ZEPETO" and "IMVU", which use 3D Avatar to customize the image for users; "BOO!" uses 3D characters as interface design elements, and "ZENLY" uses the gyroscope effect on the interface card to make the card have a stereoscopic effect change. 3D techniques have been used more frequently in product design.

除了更新鮮的視覺感受外，3D的手法也可以更好地服務(wù)于“商品”的展示，讓用戶對產(chǎn)品有更直觀的了解。我們可以看到更多真實環(huán)境或產(chǎn)品的展示使用三維的方法表現(xiàn)。

In addition to a fresher visual experience, 3D's approach can also better serve the display of “goods”, giving users a more intuitive understanding of the product. We can see more real-world environments or product presentations using a three-dimensional approach.

設(shè)計師也可利用三維空間的表現(xiàn)力，將產(chǎn)品頁面打造成一個更加立體與真實的空間。在用戶操作屏幕的過程中，帶來更流暢與真實的體驗感受。

Designers can also use the expressive power of 3D space to create a more solid and real space for product pages. In the process of the user's operation of the screen, it brings a smoother and more realistic experience.

“知夜晚而不睡”的人群越來越多，他們擁有更多碎片化和大段閑暇時間來消費內(nèi)容，app的設(shè)計需要更有沉浸感。

There are more and more people who "know that it's too late but do not sleep at night", and they have more fragmentation and leisure time to consume content, so the app design needs to be more immersive.

屏幕尺寸越來越大影響著用戶日常操作的方便性。界面的設(shè)計如何能提升大屏手機的操作效率和使用體驗？三星的One UI讓手機屏幕分成兩個區(qū)域，上面的區(qū)域用于查看內(nèi)容，下面的區(qū)域用于交互操作。

The increasing size of the screen affects the convenience of the user's daily operations. How can the interface design improve the operating efficiency and experience of large-screen mobile phones? Samsung's One UI divides the phone display screen into two areas: the upper area for viewing content and the lower area for interactions.

為了方便頁面層級切換，增加了下滑退出的手勢。

In order to facilitate page level switching, a gesture of a sliding exit is added.

屏幕上的操作和內(nèi)容根據(jù)用戶操作發(fā)生變化，讓用戶更容易注意到已完成的操作，并提示下一步的操作。信息在用戶需要的時候呈現(xiàn)，減少用戶的認知負荷。

The operations and content on the screen change according to the user’s actions, making it easier for users to notice the completed operation and prompting for the next step. The information is presented when the user needs it, reducing the user's cognitive load.

更靈活與有連續(xù)性的頁面轉(zhuǎn)換效果也可以幫助用戶在頁面跳轉(zhuǎn)間更好的記住產(chǎn)品路線，同時帶來更舒適的使用感受。頁面之間的轉(zhuǎn)換不再只有簡單的四個方向的進入或拉起，而更是與內(nèi)容形態(tài)相關(guān)的靈活的轉(zhuǎn)換過程。用戶通過手勢對頁面進行有方向的操作時，將得到連貫的操作體驗。

More flexible and continuous page transition effects can help users better to remember product routes during page jumps, while providing a more comfortable experience. The conversion between pages is no longer only a simple four directions of entry or pull, but a flexible conversion process related to the content form. A consistent operation experience will be obtained when the user performs a directed operation on the page through gestures.

為了更好地服務(wù)于內(nèi)容，我們看到許多的產(chǎn)品去掉了頂部的“色塊”的設(shè)計。需要帶給用戶更沉浸的體驗，所有“生硬”的分割形式也將不再流行。而在這其中，白色與黑色的全屏幕底色可以更加凸顯產(chǎn)品內(nèi)容本身的差異化，而不是頁面表現(xiàn)的差異。

In order to serve the content better, we saw many products removed from the design of the "color block" at the top area. To bring users to a more immersive experience all "hard" segmentations will no longer be popular. Among them, the white and black full-screen background color can highlight the differentiation of the product content itself, rather than the difference in page performance.

在4月底Facebook推出了新的更簡單、更沉浸式的“FB5”設(shè)計風格，除開去掉厚重的頂部藍色塊的設(shè)計外，新加入的“黑暗模式”將先出現(xiàn)在視頻觀看的模塊中，這將更好地服務(wù)于視頻內(nèi)容的觀看。

At the end of April, Facebook introduced a new simpler and more immersive "FB5" design style. In addition to removing the heavy top blue block design, the newly added "dark mode" will appear first in the video watching module, which will better serve the watching of video content.

“黑暗模式”將出現(xiàn)在更多APP在設(shè)計中。在滿足用戶在瀏覽內(nèi)容時的“沉浸感”的同時，APP可以在夜間幫助用戶開啟“黑暗模式”，服務(wù)于用戶在夜間暗環(huán)境下的使用，減輕屏幕過亮的視覺疲憊。

The "dark mode" will appear in more app design. While the “immersion” of the user during browsing the content, the APP can help the user to turn on the “dark mode” at night, serving the user in the dark environment at night, and reducing the visual fatigue of the screen.

00后喜歡多互動強體驗，內(nèi)容+互動賦予了內(nèi)容新的可能性?；右曨l讓用戶增加代入感、獲得個性化的游戲體驗，也讓內(nèi)容更具有娛樂性和新鮮感。

The Post-00s likes multiple interactive experiences, and the content+interaction gives new possibilities for content. The interactive video allows users to increase their sense of participation and get a personalized game experience, moreover making the content more entertaining and a dose of novelty.

電影、游戲、網(wǎng)劇都推出了互動作品，用戶從第三視角轉(zhuǎn)向第一視角進行主動參與選擇，成為高度個人化的內(nèi)容?；右曨l不僅要保證故事內(nèi)容的優(yōu)質(zhì)，還要保證互動體驗，對內(nèi)容的交互必須是有意義的、影響劇情發(fā)展的，這樣的互動才有效、才能更加觸動用戶的情感。

Movies, games, and online dramas have all launched interactive works, and users have taken the initiative to participate in the selection from the third perspective to the first perspective, and these works are becoming highly personalized content. Interactive videos not only guarantee the quality of the story content, but also guarantee the interactive experience. The interaction of the content must be meaningful and affect the development of the story. This kind of interaction is effective and can touch the user's emotions.

00后不看電視，主要用智能手機獲取感興趣的商品和服務(wù)。移動支付改變了用戶的付費習慣，用戶愿意為自己感興趣的內(nèi)容付費。

The Post-00s does not like to watch TV, but mainly use smart phones to get goods and services. Mobile payment changes the user's payment habits, and users are willing to pay for the content that they are interested in.

以內(nèi)容為載體的電商給用戶帶來更加信息豐富化和娛樂化的體驗方式，用戶消費內(nèi)容的同時可以隨手進行購物。

The content-based E-commerce provides users with a more information-rich and entertaining experience that allows users to shop while they consume contents.

年輕的互聯(lián)網(wǎng)用戶們，在高速發(fā)展的科技與文化環(huán)境下成長。也自然地造就了這些用戶對產(chǎn)品審美上更高的追求。近幾年，擁有自我個性的“小而美”的設(shè)計也更容易打動用戶。

Young Internet users are growing up in a fast-growing technology and cultural environment. Naturally, these users have made a higher aesthetic pursuit of these products. In recent years, the “small and beautiful” design with a self-personality has also made it easier to impress users.

從Office365的新圖標設(shè)計中，我們可以看到更抽象與符號化的圖標表現(xiàn)。降低圖標上的具象（文字區(qū)域）占比，使用更多的抽象形狀表達圖標所具備的含義。圖標向更簡潔與幾何的方向發(fā)展，同時使用豐富的色彩和質(zhì)感變化滿足圖標的辨識度。

此外，圖標的設(shè)計也更講究適配效率。Office使用了svg格式的資源以適應(yīng)于不同平臺的應(yīng)用擴展。

From the new icon design of Office 365, we can see more abstract and symbolic icon representation. Reduce the proportion of concretization (text areas) on the icon, and use more abstract shapes to express the meaning of the icon. The icon evolves in a more concise and geometric direction, while using rich color and texture changes to satisfy the icon's recognition.

In addition, the design of the icon is more about the efficiency of the adaptation. Office uses resources in the SVG format to accommodate application extensions on different platforms.

隨著表現(xiàn)手法的進步，如3D元素的使用；以及動畫實現(xiàn)技術(shù)的進步，在響應(yīng)動畫表現(xiàn)上也將更加細膩。而模仿自然的運動規(guī)律也將更為流行，“弧線運動”“光感”“粒子表現(xiàn)”“三維空間”等等也將提升產(chǎn)品的設(shè)計表現(xiàn)。

With the advancement of performance techniques, such as the use of 3D elements, and the development of animation implementation technology, the performance of the response animation will be more delicate. The laws of motion that mimic nature will also become more popular, such as "arc motion", "light perception", "particle performance", and "three-dimensional space", etc., which will also enhance the design performance of products.

對界面中的控件而言，控件的設(shè)計將越發(fā)貼近真實的物理規(guī)則。設(shè)計師們可以通過對控件在動畫上的表現(xiàn)賦予它們更真實的觸感。

For the controllers in the interface, the design of the controllers will be closer to the real physical rules. Designers can give them a more realistic feel by expressing the controllers via animation performance.

有趣的響應(yīng)動畫也可以帶給用戶更愉快和親切的感受，而在動畫中體現(xiàn)更多的“人情味”便是帶來愉悅體驗的關(guān)鍵。我們可以感受到圖標所傳達出來的情緒與性格。

Interesting response animation can also give users a more enjoyable and intimate feeling, while the more "human taste" in the animation is the key to providing a pleasant experience. We can feel the emotions and the character conveyed by the icons.

審美的提升帶來最為直觀的感受即是對圖形本身追求的進步。所以在界面插畫中，視覺藝術(shù)性的追求也更加重要。用戶們早已厭倦了千篇一律的幾何小人或是簡單的線性圖標，更具有個性的角色表現(xiàn)及繪畫手法將更受年輕人的歡迎。

The most intuitive feeling brought about by the improvement of aesthetics is the progress pursued by the graphics itself. Therefore, in the interface illustration, the pursuit of visual art is more important. Users are tired of the same geometric figures or simple linear icons, and a more personalized character performance and painting techniques will be more popular with young people.

越來越多的電影流行彩蛋，一個小小的彩蛋能帶給用戶驚喜感和儀式感。我們在滿足用戶需求和打造用戶體驗的同時，可以給用戶設(shè)計一些觸動人心的設(shè)計。

There are more and more Easter eggs become popular in movies, a small Easter egg can bring users a sense of surprise and ritual. Some exciting designs can be provided to users while meeting user requirements and creating a user experience.

Google搜索在《復聯(lián)4》熱映時，加入了滅霸的彩蛋。點擊無限手套，搜索結(jié)果就會隨機“消失”一半。

Google search added the Easter eggs of the Thanos in the "Avengers: Endgame". Click the Infinity Gauntlet button then the search results will randomly "disappear" half.

Google地圖在愚人節(jié)發(fā)起了貪吃蛇游戲，可以在不同的地圖上，讓蛇（地鐵或巴士）吃掉目標不斷變長。

Google Maps launched a "Snake" Easter egg game for April Fool's Day, which allows the snake (metro or bus) to become longer via eat the targets on different maps.

Google 為 Chrome 的生日埋了個小彩蛋，在 Dino Game 中加入了派對元素：當小恐龍吃蛋糕后即可戴上生日帽。

Google set up a small Easter egg for Chrome's birthday and added a party element to the Dino Game: the little dinosaur will wear a birthday hat after it ate the cake.

2019年我們可以看到科技對設(shè)計、體驗產(chǎn)生的巨大影響?！秳?chuàng)新者的窘境》一書中描述：“每個技術(shù)由慢到快到發(fā)展至瓶頸時，另一個顛覆式的技術(shù)會悄悄萌芽，并替代上一個技術(shù)”。因此有些設(shè)計趨勢會由于技術(shù)驅(qū)動突然爆發(fā)，也有可能會因為技術(shù)的顛覆而消失。作為設(shè)計師，要學會識別設(shè)計趨勢中的變與不變，來進行創(chuàng)新和設(shè)計改良。

科技和產(chǎn)品最終都是回歸到以人為本，設(shè)計師要洞察人性底層的需求，除了關(guān)注屏幕內(nèi)的設(shè)計，還需關(guān)注屏幕外的設(shè)計，改善人們使用產(chǎn)品或服務(wù)的設(shè)計就是未來的趨勢。

In 2019, we can see the huge impact of technology on design and experience. The book "The innovator's dilemma" describes that "every technology from slow to fast to the bottleneck, another subversive technology will quietly sprout and replace the previous technology." Therefore, some design trends will suddenly disappear due to being technology-driven, and may also disappear due to the subversion of technology. As a designer, we should to learn how to recognize changes and constants in design trends for innovation and design improvement.

Technology and products are ultimately returning to becoming people-oriented, so designers need to understand the requirements of the bottom of human nature, not only to focusing on the design inside the screen, but also to pay attention to the design outside the screen, and improving the design for people using products or services is the future trend.